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When you submit a new prompt, 10x gives you a choice: walk through a short onboarding wizard to set design direction upfront, or skip straight to building and let the AI decide everything. Taking a minute to set your style leads to an app that looks and feels intentional from the very first build.

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Choosing how to start

After you enter your prompt and press Enter, a dialog appears with two options: Select Your Style (recommended) Opens the three-step onboarding wizard. You pick a visual style, describe your target audience, and add any extra context. This takes about a minute and gives the AI clear direction before it writes any code. Begin Immediately Skips the wizard entirely. The AI makes all design and style decisions on its own based on your prompt. Choose this when you’re in a hurry or want to see what the AI comes up with without any constraints.
You can always ask the AI to change the design style after building starts. Send a follow-up message like “Switch to a dark, minimal look” and the AI will adjust the code to match.

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Step 1: Design direction

The first step shows a grid of visual styles. Each style has a name, a short description of its personality, and a live mini-preview showing how the palette and typography would look in a real app UI.
Click a style card to select it. The mini-preview updates to show the palette applied to a sample app layout. Clean & Minimal is selected by default. Click Next when you’re ready to move on.

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Step 2: Target audience

The second step asks who your app is for. Describe your target users — for example, “fitness enthusiasts aged 20–35” or “small business owners managing invoices.” You can select from suggested audience categories or type a custom description. Providing a clear audience helps the AI make better decisions about onboarding flows, feature scope, copy tone, and which use cases to prioritize in the first version. Click Next when done.

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Step 3: Additional details

The third step is a free-form text field where you can add any extra context the AI should know:
  • Features that are non-negotiable for the first version
  • Apps you love and want to draw inspiration from
  • Technical constraints or preferences
  • Anything your prompt didn’t cover
This field is optional — if you have nothing to add, click Start Building to finish the wizard and begin.

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Finishing the wizard

Click Start Building on the final step. The AI receives your style, audience, and details as part of its initial context and enters plan mode. The design direction you chose shapes the entire project — from the color tokens in the first SwiftUI file to the visual language used across all screens.
The more specific your style direction, the more on-brand the first build tends to be. Selecting a style that matches real apps you admire — and naming those apps in the additional details field — gives the AI concrete references to draw from.
You can navigate back through the steps using the Back button at any time before finishing. A summary chip at the bottom of the wizard shows your currently selected style and any chosen audiences so you can confirm your selections at a glance.